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  • Jeff McHugh

It's All About The Premise

Updated: Apr 6, 2019



The Jack Benny Show on NBC was the original "show about a show," based on a funny premise and memorable characters. Content strategies for successful modern podcasts and radio shows have not changed since the 1940's.

As you plan a segment or topic, assess if you are setting yourself up to get “A” level entertainment content before you go down that road.



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