Why You Need A Superhero Zone
Audiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me about an important but invisible principle.
The heritage station – we’ll call them Channel 7 — was ratings dominant with a full shelf of Emmys, but watching the newscast the chemistry felt stiff and cold. The anchors were respectable journalists but you did not feel an emotional bond with them as a viewer.
Behind the scenes, I discovered Channel 7 was a mean, dark place....