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  • Jeff McHugh

Why You Need A Superhero Zone


"Supergirl TV Series Coming to CBS" by BagoGames is licensed under CC BY 2.0

Audiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me about an important but invisible principle.


The heritage station – we’ll call them Channel 7 — was ratings dominant with a full shelf of Emmys, but watching the newscast the chemistry felt stiff and cold. The anchors were respectable journalists but you did not feel an emotional bond with them as a viewer.


Behind the scenes, I discovered Channel 7 was a mean, dark place....


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