Jeff McHughSep 1, 20201 min3 Goofs in On-Air ConversationsWhat are the most common mistakes we hear in ensemble television, radio, and podcast shows? The top three are talk-over and interruptions...
Jeff McHughAug 1, 20201 minWhy Talent Matters More Than The StationThose who don’t know history are bound to repeat it. One of my favorite radio stories from the 1940s may be repeating itself in 2020. As ...
Jeff McHughJun 1, 20201 minWill Your Podcast Get Your Pants Sued Off?It is exciting to hear more local television and radio stations producing podcasts. But I often find myself waving a yellow caution flag ...
Jeff McHughFeb 16, 20201 minHow To Know If You Talk Too MuchThink of your airtime on a radio show or podcast as you would dollars in your 401k; Invest more in your high return-on-investment content...
Jeff McHughFeb 10, 20201 minWhy You Should Not TeaseMost successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes...
Jeff McHughJan 10, 20201 minFive Tips On Coaching Struggling PerformersIs fitness among your 2020 resolutions? Over the holidays I attended a group circuit training class where a coach led us through a series...
Jeff McHughDec 3, 20191 minWhy We Love The HatersDid you know that Mister Rogers hated television? A Beautiful Day In The Neighborhood hit theatres this month with Tom Hanks as beloved c...
Jeff McHughMay 15, 20191 minWhy You Need A Superhero ZoneAudiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me ...
Jeff McHughMar 15, 20192 minWhat Happened At The Improv?Have you ever done something that you did not enjoy but you did it anyway because it was good for you? I did not enjoy my 7-week improvis...
Jeff McHughMar 3, 20191 minDoes Your Show Need A Fast-Forward Button?Your audience is in a big damn hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast.
Jeff McHughFeb 15, 20191 minLearn Rockstar Presenter Skills -- Los Angeles May 2Imagine being on stage in front of a large audience with zero stage fright. If your work includes giving speeches, presentations, pitches...
Jeff McHughJan 20, 20191 minMad Scientists Of BroadcastingAs a media entertainer, you can learn a lot from a recent experiment involving sex robots. Whitney Cummings’ told a lot of jokes about se...
Jeff McHughNov 5, 20181 minVoting: How Local Radio Hosts HelpThe most important thing you can do for your audience and your community on Monday and Tuesday is to use your voice and your influence to...
Jeff McHughOct 21, 20181 minHow To Be The UnderdogIn sports, films, books, TV shows and business, audiences love to root for the underdog. Some of our biggest media stars found success by...
Jeff McHughOct 8, 20181 minRaiding Your Competitor's TalentNow might be a good time to consider luring a heritage show – and their ratings and revenue -- away from your competitor.
Jeff McHughSep 23, 20181 minTry These Five Improvisation GamesThere are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners reac...
Jeff McHughSep 3, 20181 minFive Radio Myths That Kill SuccessSurprising superstitions still persist in radio. Here are the most common myths that Randy and I bust at stations across the United State...
Jeff McHughJul 7, 20181 minHow Long Does It Take To Win An Audience?We were looking for a new local morning show for the number one-rated top 40 station in a major market. A regional vice president asked, ...
Jeff McHughJul 5, 20181 minHow To Repair P.R. DisastersHigh-profile media personalities sometimes say or do something that gets them into hot water. If that day comes for you, take notes from ...
Jeff McHughJun 10, 20181 minHow To Discuss Polarizing TopicsAudiences in the US today are more divided than ever. Many media hosts struggle with how to discuss certain controversial stories, and wo...