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The Trouble With Trending

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news...

Is Zoom Zapping Your Energy?

Do you find leading Zoom meetings exhausting? Most people do. Social scientists say there are powerful physiological reasons why...

3 Goofs in On-Air Conversations

What are the most common mistakes we hear in ensemble television, radio, and podcast shows? The top three are talk-over and...

How To Know If You Talk Too Much

Think of your airtime on a radio show or podcast as you would dollars in your 401k; Invest more in your high return-on-investment...

Why You Should Not Tease

Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes...

Why We Love The Haters

Did you know that Mister Rogers hated television? A Beautiful Day In The Neighborhood hit theatres this month with Tom Hanks as beloved...

Why You Need A Superhero Zone

Audiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me...

What Happened At The Improv?

Have you ever done something that you did not enjoy but you did it anyway because it was good for you? I did not enjoy my 7-week...

Mad Scientists Of Broadcasting

As a media entertainer, you can learn a lot from a recent experiment involving sex robots. Whitney Cummings’ told a lot of jokes about...

Voting: How Local Radio Hosts Help

The most important thing you can do for your audience and your community on Monday and Tuesday is to use your voice and your influence to...

How To Be The Underdog

In sports, films, books, TV shows and business, audiences love to root for the underdog. Some of our biggest media stars found success by...

Raiding Your Competitor's Talent

Now might be a good time to consider luring a heritage show – and their ratings and revenue -- away from your competitor.

Try These Five Improvisation Games

There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners...

Five Radio Myths That Kill Success

Surprising superstitions still persist in radio. Here are the most common myths that Randy and I bust at stations across the United...

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