Think of your airtime on a radio show or podcast as you would dollars in your 401k; Invest more in your high return-on-investment content...

Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes...

Is fitness among your 2020 resolutions? Over the holidays I attended a group circuit training class where a coach led us through a series...

Did you know that Mister Rogers hated television? A Beautiful Day In The Neighborhood hit theatres this month with Tom Hanks as beloved c...

Audiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me ...

Have you ever done something that you did not enjoy but you did it anyway because it was good for you? I did not enjoy my 7-week improvis...

Your audience is in a big damn hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast.

Imagine being on stage in front of a large audience with zero stage fright. If your work includes giving speeches, presentations, pitches...

As a media entertainer, you can learn a lot from a recent experiment involving sex robots. Whitney Cummings’ told a lot of jokes about se...

The most important thing you can do for your audience and your community on Monday and Tuesday is to use your voice and your influence to...

In sports, films, books, TV shows and business, audiences love to root for the underdog. Some of our biggest media stars found success by...

Now might be a good time to consider luring a heritage show – and their ratings and revenue -- away from your competitor.

There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners reac...

Surprising superstitions still persist in radio. Here are the most common myths that Randy and I bust at stations across the United State...

We were looking for a new local morning show for the number one-rated top 40 station in a major market. A regional vice president asked, ...

High-profile media personalities sometimes say or do something that gets them into hot water. If that day comes for you, take notes from ...

Audiences in the US today are more divided than ever. Many media hosts struggle with how to discuss certain controversial stories, and wo...

Did you know that suicides increased 10% after Robin Williams died? What will happen to your listeners after the sad loss of Anthony Bour...

If you are starting an original podcast, we recommend that you plan for 4-6 hours of planning, production and management for every hour o...

A frequent question from radio and podcast hosts that we coach is, “have you heard any entertaining games lately?” The answer is YES! Bef...