Jeff McHugh
Use The Difficulty
Film actor Michael Caine tells a story from his early theatre days where he was supposed to enter a scene through a door, but on that...
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Jeff McHugh
Jul 61 min read
Radio Needs The Cheesecake Factor
“I don’t listen to radio.” You have probably noticed more people saying that in recent years. Sometimes concerned broadcasters ask me...
6 views0 comments
Jeff McHugh
Mar 15, 20211 min read
The Trouble With Trending
You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news...
20 views0 comments
Jeff McHugh
Mar 15, 20211 min read
Is Zoom Zapping Your Energy?
Do you find leading Zoom meetings exhausting? Most people do. Social scientists say there are powerful physiological reasons why...
12 views0 comments
Jeff McHugh
Sep 1, 20201 min read
3 Goofs in On-Air Conversations
What are the most common mistakes we hear in ensemble television, radio, and podcast shows? The top three are talk-over and...
22 views0 comments
Jeff McHugh
Aug 1, 20201 min read
Why Talent Matters More Than The Station
Those who don’t know history are bound to repeat it. One of my favorite radio stories from the 1940s may be repeating itself in 2020. As...
17 views0 comments
Jeff McHugh
Jun 1, 20201 min read
Will Your Podcast Get Your Pants Sued Off?
It is exciting to hear more local television and radio stations producing podcasts. But I often find myself waving a yellow caution flag...
16 views0 comments
Jeff McHugh
Feb 16, 20201 min read
How To Know If You Talk Too Much
Think of your airtime on a radio show or podcast as you would dollars in your 401k; Invest more in your high return-on-investment...
15 views0 comments
Jeff McHugh
Feb 10, 20201 min read
Why You Should Not Tease
Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes...
13 views0 comments
Jeff McHugh
Jan 9, 20201 min read
Five Tips On Coaching Struggling Performers
Is fitness among your 2020 resolutions? Over the holidays I attended a group circuit training class where a coach led us through a series...
22 views0 comments
Jeff McHugh
Dec 2, 20191 min read
Why We Love The Haters
Did you know that Mister Rogers hated television? A Beautiful Day In The Neighborhood hit theatres this month with Tom Hanks as beloved...
4 views0 comments
Jeff McHugh
May 14, 20191 min read
Why You Need A Superhero Zone
Audiences see more than what is on-camera and hear more than microphones pick up. Here is one experience in local TV news that taught me...
16 views0 comments
Jeff McHugh
Mar 15, 20192 min read
What Happened At The Improv?
Have you ever done something that you did not enjoy but you did it anyway because it was good for you? I did not enjoy my 7-week...
235 views0 comments
Jeff McHugh
Mar 3, 20191 min read
Does Your Show Need A Fast-Forward Button?
Your audience is in a big damn hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast.
94 views0 comments
Jeff McHugh
Jan 20, 20191 min read
Mad Scientists Of Broadcasting
As a media entertainer, you can learn a lot from a recent experiment involving sex robots. Whitney Cummings’ told a lot of jokes about...
24 views0 comments
Jeff McHugh
Nov 5, 20181 min read
Voting: How Local Radio Hosts Help
The most important thing you can do for your audience and your community on Monday and Tuesday is to use your voice and your influence to...
23 views0 comments
Jeff McHugh
Oct 21, 20181 min read
How To Be The Underdog
In sports, films, books, TV shows and business, audiences love to root for the underdog. Some of our biggest media stars found success by...
18 views0 comments
Jeff McHugh
Oct 8, 20181 min read
Raiding Your Competitor's Talent
Now might be a good time to consider luring a heritage show – and their ratings and revenue -- away from your competitor.
25 views0 comments
Jeff McHugh
Sep 23, 20181 min read
Try These Five Improvisation Games
There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads and a partner or partners...
42 views0 comments
Jeff McHugh
Sep 3, 20181 min read
Five Radio Myths That Kill Success
Surprising superstitions still persist in radio. Here are the most common myths that Randy and I bust at stations across the United...
76 views0 comments
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