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How To Repair P.R. Disasters

High-profile media personalities sometimes say or do something that gets them into hot water. If that day comes for you, take notes from...

How To Discuss Polarizing Topics

Audiences in the US today are more divided than ever. Many media hosts struggle with how to discuss certain controversial stories, and...

How Not To Talk About Suicide

Did you know that suicides increased 10% after Robin Williams died? What will happen to your listeners after the sad loss of Anthony...

Great Tools For Podcasters

If you are starting an original podcast, we recommend that you plan for 4-6 hours of planning, production and management for every hour...

The Best Games We've Heard Lately

A frequent question from radio and podcast hosts that we coach is, “have you heard any entertaining games lately?” The answer is YES!...

How Many Hosts Is Too Many?

How many hosts does it take to create a successful radio show or podcast? One: Rush Limbaugh. Two: Howard Stern and Robin Quivers. Three:...

4 Ways To App-Proof Your Show

Today, “there's an app for that. Listeners often have new music on their devices before it is on radio. The same goes for a lot of other...

Growing Your Audience With Phone Topics

For some radio shows and podcasts, the listener’s real-life phone topic stories are the best parts of the show. If you plan and execute...

Getting REALLY Personal On The Air

The practice of turning life experiences, inner thoughts, emotions, and opinions into content is key to a successful radio or podcast...

So Many Platforms, So Little Time

Busy media talent are dividing their time between on-air, social media, blog pages, website content, events, station concerts, and...

Start Your Show With A-Level Content

Question: If your show is on the air from 6:00 to 10:00 AM, what time does your morning show start? Answer: Whenever your listener tunes in.

It's All About The Premise

As you plan a segment or topic, assess if you are setting yourself up to get “A” level entertainment content before you go down that road.

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